Marketing Plan Marking Guide For Marketing Essay - 3211 Words

Marketing Plan Marking Guide Course number: CB206 Student name: _Ashwin Vijaykumar_______________________________ Lecturer: _Julie McGowan_______________________________ Possible mark Your mark Introduction †¢ present an overview of the plan 10 Organisation †¢ Defines organisation mission 5 Situational Analysis †¢ 1 strategic analysis tool applied †¢ Student demonstrates understanding of tool †¢ Tool applied correctly 10 4 3 3 Competitive Advantage †¢ Competitive advantages outlined 10 Marketing Product focus †¢ Segmentation explained †¢ Target markets †¢ Market position outlined 15 5 5 5 Marketing Programme †¢ Detailed explanation of marketing mix †¢ Creative marketing campaign developed 30 15 15 Evaluation and Control †¢ Demonstrates understanding of evaluation and control tools to assess marketing programme 10 Format and Referencing †¢ Professionally presented †¢ Uses reference material to support assignment †¢ Separate reference page is included †¢ Correct APA referencing requirements †¢ Minimum of 10 different references 10 2 2 2 2 2 Total marks: Weighting 100 40% Executive Summary This report looks to analyse the potential of a sunscreen how does this relate to a culinary or hospitality business? aimed at surfers in New Zealand. 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